Press

Taste Is the Currency: What the Fragrance Industry Can Teach Every Founder About AI

What Matthew Sánchez articulated at the 2026 World Perfumery Congress was a vision of how fragrance can merge contemporary innovations and deeply traditional practices. His insights show us that di...

Finalist: The Emerging Brand Spotlight for Beauty Connect LA 2026

MATTEO PARFUMS is one of the finalists for The Emerging Brand Spotlight at Beauty Connect LA. The industry’s most promising brands are chosen as finalists each year for their innovation, diversity,...

MATTEO PARFUMS x Latinas in Beauty 2026 Bravura Program and Legacy Builders' Dinner

Matthew J. Sánchez, Founder & Perfumer of MATTEO PARFUMS, chosen for the Latinas in Beauty 2026 Beauty Bravura Program with Pepperdine Graziadio Business School and Legacy Builders' Dinner in M...

Speaking at The Men's Grooming Summit 2026 from Blue Print by Adam Hurly in Brooklyn, NY

“Sweet heart. Strong nose. No better nose than Matthew J. Sánchez’s." Our Founder & Perfumer brings his A+ sniffer to Brooklyn for The Men’s Grooming Summit from Blue Print by Adam Hurly in Oct...

Interview with Perfumer's Apprentice

The Perfumer's Apprentice Team hosted our award-winning Founder & Perfumer, Matthew J. Sánchez and asked him what advice he would give himself when he was first starting his fragrance journey a...

The Art of Choosing Your Wedding-Day Fragrance

Porcelain Petal by MATTEO PARFUMS included in Vogue's "The Art of Choosing Your Wedding-Day Fragrance" By Arden Fanning, Vogue Beauty Editor-at-Large, as one of the best fragrances and perfumes to ...

MATTEO PARFUMS SF Pop-Up

MATTEO PARFUMS is headed to the Bay, our second home, San Francisco, with a special Pop-Up at Cottage Industry on Fillmore Street. From Friday, August 28 - Sunday, August 30, 2026, you will have th...

WPC 2026 Recap: Making Scents with EQ and AI

At the World Perfumery Congress, Matthew J. Sánchez of MATTEO PARFUMS joins the AI scent panel "Digital Alchemy: Fragrance Formulation in the Age of AI", reflecting the push and pull between artist...

The 16 Best New Fragrances of 2026 (So Far)

Celadawn Suave named to the list of the best fragrances of 2026—a must-try fragrance to add to your fragrance wardrobe. This unisex gourmand scent turns heads and is an instant compliment starter a...

The 27 Best Summer Colognes for Men, From L’Objet to Louis Vuitton

Celadawn Darling joins the list of fragrance bottles you'll want to reach for all season—and all year—to build out your personal “fragrance wardrobe”. This unisex gourmand scent turns heads and sta...

American Perfumers Enter Paris

American Perfumers like Matthew J. Sanchez are entering Paris and enriching the industry. Written by Elvis Kachi for BeautyMatter. Black American Perfumers are redefining luxury and prestige in fin...

“Turning ‘culture’ into olfactory force”: Americans taking over Perfumery

Americans take over Perfumery, fragrance creators like Matthew J. Sánchez and MATTEO PARFUMS are drawing on their heritages to build niche brands that are redefining the codes of scent creativity a...

UC’s Youngest Innovators Featured on 2026 Forbes “30 Under 30” List

Who’s leading the way for the next generation across AI, entrepreneurship, science and more? Fifty-eight members of the UC community, according to the 2026 Forbes “30 Under 30” list, which features...

UCLA alumnus Matthew J. Sánchez named to Forbes ‘30 Under 30’ list

MATTEO PARFUMS founder Matthew J. Sánchez ‘17 has been named to the 2026 Forbes “30 Under 30” list in the Retail & eCommerce category. The honor highlights his rapid rise in the fragrance and b...

Forbes 30 Under 30: Retail & eCommerce

MATTEO PARFUMS & Matthew J. Sánchez join the illustrious Forbes 30 Under 30 List (Retail & ECommerce - Class of 2026)