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MATTEO PARFUMS logo and work mark on transparent background

Discover

The Brand

Welcome to MATTEO PARFUMS®, an award-winning, California-based, fine fragrance company rooted in multiculturalism, whimsical elegance, and imaginative inclusivity.

Founded in 2017 by Matthew J. Sánchez, MATTEO PARFUMS® is the leader of The Frontier of Fine Fragrance™. We fuse cultures and concepts into every product, narrative, and detail. The result? A celebration and education of the multicultural, fun, and imaginative worlds we know and live in.

Our North Star is simple. MATTEO PARFUMS® wants to be America's best-selling, Number #1, fine fragrance brand of all time. We are the fragrance brand people treasure, value deeply, and simply can't get enough of.

Racially Ambiguous Man wearing a brown sweater against a black background with a grey sheet on shoulder

Meet

The Founder

Hi, I'm Matthew J. Sánchez, a Southern California native, motivated to create technology and products with purpose and generational legacy.

After earning my Bachelor of Science degrees in Applied Mathematics and Chemistry with minors in Entrepreneurship and International Finance from UCLA, then being an AI Researcher at The University of Michigan, I would spend 3.5 meticulous and aromatic years in deep fragrance and chemistry research, studying perfumery. In these studies, I observed how, with certain molecules and their ability to stimulate neurotransmitters, my fragrances can positively alter and impact emotions, mood, and therefore the smeller's (mental) wellbeing and health, holistically.

Racially ambiguous man in a laboratory setting with shelves of bottles and equipment.

"A True Art & Science"

Self-taught in perfumery, then a Perfumer's Apprentice, in October 2017 I founded MATTEO PARFUMS®.

Son of a Mexican-Sicilian father and Ghanaian-American mother, I am a product of—and entirely captivated by—globalization and multiculturalism. My entrepreneurial spirit and gravitation towards international exploration, plus the arts and sciences, came naturally to me in my childhood.

In my last year at UCLA, I knew I wanted to mix my love of connecting with others, cultural exploration, and entrepreneurship. I knew that of all five senses, our sense of smell has the strongest connection to our memories and emotions; in other words, the intangibles that make life incredible and link us together.

This ancient sense of ours is not only the most visceral, but it's also still relatively unknown and misunderstood. I knew I wanted to impact people through the scientific and artistic powers of scent and magnetic, multicultural storytelling.

This is the vision and desire for MATTEO PARFUMS®: to design The Frontier of Fine Fragrance™. I want to influence modern scent and beauty industries, to inspire confidence and incubate fellow visionaries, and immerse people into the whimsical, multicultural, and imaginative world of MATTEO PARFUMS®.

Racially ambiguous man wearing a white t-shirt with gold and green jewelry leaning on a bench.

Proving Fine Fragrance is Multicultural, Whimsical, and Imaginative

"Making Young Me Proud"

I'm the winner of L'Oréal's Beauty Fund (2024) and named to the 2026 Forbes 30 Under 30 List for Retail & eCommerce. I'm currently based in Los Angeles and San Francisco, California.

Outside of Fragrance and AI, I have successful corporate experience as a Product, Program, and Operations leader in the Banking & Financial Services, VC, and Tech industries. As a VC, I focused on investments, research, and communities in Beauty & CPG, Deep Tech, and Health & Wellness.

I hold B.S. degrees in Applied Mathematics and Chemistry with minors in Global Studies (International Finance) and Entrepreneurship from UCLA. I was previously an AI Researcher at The University of Michigan, studying natural language processing (NLP) and semantic analysis, and a former AI blogger.

Racially ambiguous man smelling a scent strip

The Year It All Started.

2017

MATTEO PARFUMS® is established in Los Angeles in 2017 by Perfumer & Founder, Matthew J. Sánchez.

'MATTEO PARFUMS' logo and work mark in white on emerald background

2019

MATTEO PARFUMS® becomes legally official in the United States of America and Matthew finalizes the brand's first fragrance to launch next year.

Fragrance bottle labeled 'Celadawn' by 'MATTEO PARFUMS' on a light green background and geometric stand.

Our Debut Scent

2020

After a worldwide pandemic delaying initial plans, MATTEO PARFUMS® finally launches our inaugural scent, Celadawn.

Shop Celadawn
MATTEO PARFUMS Perfume bottle, with 'Celadawn' written in gold cursive, and lying on a dark green velvet background

Our First Award Nomination

2022

MATTEO PARFUMS® earns our first award nomination with Celadawn from the coveted Art and Olfaction Awards in the Artisan Category. This nomination unlocks our next chapters as an emerging fragrance brand and marks the start of our global presence.

Shop Celadawn
Perfume bottle 'Lovers Dew' with white Italian marble cap from MATTEO PARFUMS on a blue gradient background

Two for Two. Lovers' Dew Earns Awards & Nominations

2023

MATTEO PARFUMS® launches our second scent, Lovers' Dew. An Aztec-inspired aquatic scent that will go on to win, and be nominated for, awards such as being an Honoree by the 2024 Art and Olfaction Awards.

Shop Lovers' Dew
Man with a beard wearing a brown sweater against a black background with L'Oréal and MATTEO PARFUMS branding.

Winner Of the L'Oréal Beauty Fund

2024

MATTEO PARFUMS® becomes the first fragrance brand to win L'Oréal's Inclusive Beauty Fund. An instrumental injection of capital and credibility as we fulfill our mission to prove fine fragrance is multicultural, whimsical, and imaginative.

Portrait of a man added to the U.S. 'Forbes 30 Under 30' List for 2026

Forbes 30 Under 30: Retail & ECommerce

2026

Matthew J. Sánchez enters the illustrious Forbes 30 Under 30 List for MATTEO PARFUMS® in the Retail & eCommerce category. The "Under 30" (U30) List has proven to be the farm league for America's next generation of business leaders with funding, revenue numbers, metrics, and engagement to back it up; each year more fierce than the last.

PRESS

Taste Is the Currency: What the Fragrance Industry Can Teach Every Founder About AI
Emerging Perfumers

Taste Is the Currency: What the Fragrance Industry Can Teach Every Founder About AI

What Matthew Sánchez articulated at the 2026 World Perfumery Congress was a vision of how fragrance can merge contemporary innovations and deeply traditional practices. His insights show us that di...

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Finalist: The Emerging Brand Spotlight for Beauty Connect LA 2026
Beauty Connect LA

Finalist: The Emerging Brand Spotlight for Beauty Connect LA 2026

MATTEO PARFUMS is one of the finalists for The Emerging Brand Spotlight at Beauty Connect LA. The industry’s most promising brands are chosen as finalists each year for their innovation, diversity,...

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MATTEO PARFUMS x Latinas in Beauty 2026 Bravura Program and Legacy Builders' Dinner
Latinas in Beauty

MATTEO PARFUMS x Latinas in Beauty 2026 Bravura Program and Legacy Builders' Dinner

Matthew J. Sánchez, Founder & Perfumer of MATTEO PARFUMS, chosen for the Latinas in Beauty 2026 Beauty Bravura Program with Pepperdine Graziadio Business School and Legacy Builders' Dinner in M...

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Speaking at The Men's Grooming Summit 2026 from Blue Print by Adam Hurly in Brooklyn, NY
Speaker

Speaking at The Men's Grooming Summit 2026 from Blue Print by Adam Hurly in Brooklyn, NY

“Sweet heart. Strong nose. No better nose than Matthew J. Sánchez’s." Our Founder & Perfumer brings his A+ sniffer to Brooklyn for The Men’s Grooming Summit from Blue Print by Adam Hurly in Oct...

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Interview with Perfumer's Apprentice
Perfumer's Apprentice

Interview with Perfumer's Apprentice

The Perfumer's Apprentice Team hosted our award-winning Founder & Perfumer, Matthew J. Sánchez and asked him what advice he would give himself when he was first starting his fragrance journey a...

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The Art of Choosing Your Wedding-Day Fragrance
Vogue

The Art of Choosing Your Wedding-Day Fragrance

Porcelain Petal by MATTEO PARFUMS included in Vogue's "The Art of Choosing Your Wedding-Day Fragrance" By Arden Fanning, Vogue Beauty Editor-at-Large, as one of the best fragrances and perfumes to ...

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The Frontier of Fine Fragrance™

Fusing Cultures & Concepts