
Discover
The Brand
Welcome to MATTEO PARFUMS®, an award-winning, California-based, fine fragrance company rooted in multiculturalism, whimsical elegance, and imaginative inclusivity.
Founded in 2017 by Matthew J. Sánchez, MATTEO PARFUMS® is the leader of The Frontier of Fine Fragrance™. We fuse cultures and concepts into every product, narrative, and detail. The result? A celebration and education of the multicultural, fun, and imaginative worlds we know and live in.
Our North Star is simple. MATTEO PARFUMS® wants to be America's best-selling, Number #1, fine fragrance brand of all time. We are the fragrance brand people treasure, value deeply, and simply can't get enough of.

Meet
The Founder
Hi, I'm Matthew J. Sánchez, a Southern California native, motivated to create technology and products with purpose and generational legacy.
After earning my Bachelor of Science degrees in Applied Mathematics and Chemistry with minors in Entrepreneurship and International Finance from UCLA, then being an AI Researcher at The University of Michigan, I would spend 3.5 meticulous and aromatic years in deep fragrance and chemistry research, studying perfumery. In these studies, I observed how, with certain molecules and their ability to stimulate neurotransmitters, my fragrances can positively alter and impact emotions, mood, and therefore the smeller's (mental) wellbeing and health, holistically.

"A True Art & Science"
Self-taught in perfumery, then a Perfumer's Apprentice, in October 2017 I founded MATTEO PARFUMS®.
Son of a Mexican-Sicilian father and Ghanaian-American mother, I am a product of—and entirely captivated by—globalization and multiculturalism. My entrepreneurial spirit and gravitation towards international exploration, plus the arts and sciences, came naturally to me in my childhood.
In my last year at UCLA, I knew I wanted to mix my love of connecting with others, cultural exploration, and entrepreneurship. I knew that of all five senses, our sense of smell has the strongest connection to our memories and emotions; in other words, the intangibles that make life incredible and link us together.
This ancient sense of ours is not only the most visceral, but it's also still relatively unknown and misunderstood. I knew I wanted to impact people through the scientific and artistic powers of scent and magnetic, multicultural storytelling.
This is the vision and desire for MATTEO PARFUMS®: to design The Frontier of Fine Fragrance™. I want to influence modern scent and beauty industries, to inspire confidence and incubate fellow visionaries, and immerse people into the whimsical, multicultural, and imaginative world of MATTEO PARFUMS®.

Proving Fine Fragrance is Multicultural, Whimsical, and Imaginative
"Making Young Me Proud"
I'm the winner of L'Oréal's Beauty Fund (2024) and named to the 2026 Forbes 30 Under 30 List for Retail & eCommerce. I'm currently based in Los Angeles and San Francisco, California.
Outside of Fragrance and AI, I have successful corporate experience as a Product, Program, and Operations leader in the Banking & Financial Services, VC, and Tech industries. As a VC, I focused on investments, research, and communities in Beauty & CPG, Deep Tech, and Health & Wellness.
I hold B.S. degrees in Applied Mathematics and Chemistry with minors in Global Studies (International Finance) and Entrepreneurship from UCLA. I was previously an AI Researcher at The University of Michigan, studying natural language processing (NLP) and semantic analysis, and a former AI blogger.

The Year It All Started.
2017
MATTEO PARFUMS® is established in Los Angeles in 2017 by Perfumer & Founder, Matthew J. Sánchez.

2019
MATTEO PARFUMS® becomes legally official in the United States of America and Matthew finalizes the brand's first fragrance to launch next year.

Our Debut Scent
2020
After a worldwide pandemic delaying initial plans, MATTEO PARFUMS® finally launches our inaugural scent, Celadawn.
Shop Celadawn
Our First Award Nomination
2022
MATTEO PARFUMS® earns our first award nomination with Celadawn from the coveted Art and Olfaction Awards in the Artisan Category. This nomination unlocks our next chapters as an emerging fragrance brand and marks the start of our global presence.
Shop Celadawn
Two for Two. Lovers' Dew Earns Awards & Nominations
2023
MATTEO PARFUMS® launches our second scent, Lovers' Dew. An Aztec-inspired aquatic scent that will go on to win, and be nominated for, awards such as being an Honoree by the 2024 Art and Olfaction Awards.
Shop Lovers' Dew
Winner Of the L'Oréal Beauty Fund
2024
MATTEO PARFUMS® becomes the first fragrance brand to win L'Oréal's Inclusive Beauty Fund. An instrumental injection of capital and credibility as we fulfill our mission to prove fine fragrance is multicultural, whimsical, and imaginative.

Forbes 30 Under 30: Retail & ECommerce
2026
Matthew J. Sánchez enters the illustrious Forbes 30 Under 30 List for MATTEO PARFUMS® in the Retail & eCommerce category. The "Under 30" (U30) List has proven to be the farm league for America's next generation of business leaders with funding, revenue numbers, metrics, and engagement to back it up; each year more fierce than the last.
PRESS

The 16 Best New Fragrances of 2026 (So Far)
Celadawn Suave named to the list of the best fragrances of 2026—a must-try fragrance to add to your fragrance wardrobe. This unisex gourmand scent turns heads and is an instant compliment starter a...
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The 27 Best Summer Colognes for Men, From L’Objet to Louis Vuitton
Celadawn Darling joins the list of fragrance bottles you'll want to reach for all season—and all year—to build out your personal “fragrance wardrobe”. This unisex gourmand scent turns heads and sta...
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American Perfumers Enter Paris
American Perfumers like Matthew J. Sanchez are entering Paris and enriching the industry. Written by Elvis Kachi for BeautyMatter. Black American Perfumers are redefining luxury and prestige in fin...
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“Turning ‘culture’ into olfactory force”: Americans taking over Perfumery
Americans take over Perfumery, fragrance creators like Matthew J. Sánchez and MATTEO PARFUMS are drawing on their heritages to build niche brands that are redefining the codes of scent creativity a...
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UC’s Youngest Innovators Featured on 2026 Forbes “30 Under 30” List
Who’s leading the way for the next generation across AI, entrepreneurship, science and more? Fifty-eight members of the UC community, according to the 2026 Forbes “30 Under 30” list, which features...
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UCLA alumnus Matthew J. Sánchez named to Forbes ‘30 Under 30’ list
MATTEO PARFUMS founder Matthew J. Sánchez ‘17 has been named to the 2026 Forbes “30 Under 30” list in the Retail & eCommerce category. The honor highlights his rapid rise in the fragrance and b...
Read moreThe Frontier of Fine Fragrance™
Fusing Cultures & Concepts



