Press

Taste Is the Currency: What the Fragrance Industry Can Teach Every Founder About AI

What Matthew Sánchez articulated at the 2026 World Perfumery Congress was a vision of how fragrance can merge contemporary innovations and deeply traditional practices. His insights show us that di...

American Perfumers Enter Paris

American Perfumers like Matthew J. Sanchez are entering Paris and enriching the industry. Written by Elvis Kachi for BeautyMatter. Black American Perfumers are redefining luxury and prestige in fin...